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SEO + Content Analyst

Company: Allison+Partners
Location: Phoenix
Posted on: August 7, 2022

Job Description:

Who We AreAllison+Partners is a global marketing and communications agency driven by a collaborative approach to innovation and creativity. In our highly entrepreneurial environment, employees (or A+Pers) are encouraged to pursue their individual passions and are empowered to truly do things differently. Our team members create new offerings, seek out and work with clients they're passionate about, volunteer in local communities and drive cross-office committees focused on making our workplace inclusive, supportive and fun.The PositionAllison+Partners is seeking a SEO + Content Analyst to create data-driven content strategy plans that evaluate current client and competitive positioning, identify new opportunities and inspire content that drive results for clients.Responsibilities --- Responsible for SEO strategies, tactics and technical skills for improved organic performance --- Subject matter expert who can get the most out of SEMRush, Moz, Google and other research tools --- Leads audits of client and competitor websites, performs gap analysis and identifies areas for content creation --- Coordination with content creators and paid media peers --- Creates comprehensive SEO analysis and content strategies, including summaries of key insights incorporating results from all available sources of research --- Analyzes research and trend reports from sources, summarizing key points and insights --- Enables clients to leverage insights in actionable ways to drive business results --- Offers insight and knowledge into new data sources and potential uses of information --- Consistently updates skills and job knowledge by participating in educational opportunities, reading trade publications and attending webinars --- Actively participates in client and new business brainstorms, including providing relevant research or analysis to help guide ideation Qualifications --- Mid-level experience in content marketing, public relations, marketing, or related field --- Exemplary follow-through and execution skills --- Strong attention to detail --- Mastery of content management systems, databases, and other toolsets required for job --- Willingness and ability to locate new tools and resources, and to instruct team members in their use --- Effectively multitask in a deadline driven environment --- Excellent and thorough critical thinking skills and capabilities --- Ability to determine key insights from raw data and make logical extrapolations --- Strong writer with the ability to relate complicated concepts --- Passion for in-depth learning on varied topics and industriesAt Allison+Partners, We See Things DifferentlyWe celebrate diversity and are committed to providing an inclusive environment for our employees. We do not tolerate discrimination or harassment of any kind and are committed towards building an agency where everyone is welcome, and every voice is heard. We are proud to be an equal opportunity and affirmative action employer.

Keywords: Allison+Partners, Phoenix , SEO + Content Analyst, Professions , Phoenix, Arizona

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