Principal Analyst - Marketing Insights & Analytics

Company: Gusto
Location: Phoenix
Posted on: March 27, 2026

Job Description:

At Gusto, were on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k)s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we’re proud to support more than 400,000 small businesses across the country, and we’re building a workplace that represents and celebrates the customers we serve. Learn more about our Total Rewards philosophy . About the Role: The Principal Marketing Analyst will be responsible for analyzing marketing data, developing insights, and providing recommendations to enhance marketing strategies and campaigns. This role requires a strong analytical background, proficiency in marketing analytics tools, and the ability to communicate complex data in a clear and actionable manner. The ideal candidate will have a proven track record in marketing analysis and a passion for driving business growth through data insights. Key Responsibilities: Data Analysis and Insights: Analyze marketing data to identify trends, patterns, and insights that inform marketing strategies. Evaluate the performance of marketing campaigns across various lead sources. Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs). Conduct ROI analysis on marketing initiatives and recommend optimization strategies. Reporting and Visualization: Create and present detailed reports and visualizations to communicate marketing performance to stakeholders. Use tableau to illustrate key findings and trends. Provide actionable insights and recommendations to improve marketing effectiveness. Collaboration and Strategy: Collaborate with marketing, sales, product marketing, and finance teams to align marketing strategies with business objectives. Work with data scientists and data engineering to develop predictive models and required data architecture. Support the development and execution of customer segmentation and targeting strategies. Market Research and Competitive Analysis: Partner with UXR to identify key customer trends, analyze market conditions to inform marketing strategy and positioning. Provide insights into market opportunities and threats. Qualifications: Education: Bachelor’s degree in Marketing, Business, Statistics, analytics, Data Science, or a related field. Master’s degree preferred. Experience: 6 years of experience in marketing analytics, business intelligence, or a related field. Proven expertise in data analysis, statistical modeling, and data visualization. Experience in a marketing-focused industry (e.g., retail, e-commerce, technology) is a plus. Skills: Proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization tools (e.g., Tableau, Power BI). High proficiency in SQL Strong analytical and problem-solving skills with a keen attention to detail. Excellent communication and presentation skills. Ability to work collaboratively in a fast-paced, cross-functional environment. Familiarity with marketing automation and CRM systems. Our cash compensation amount for this role is targeted at $157,960 - $193,500 in San Francisco and New York, and $129,975 - $159,000 in Denver and most remote locations. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above. Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gustos subsidiary, whose physical office is in Scottsdale. Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because its the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.

Keywords: Gusto, Phoenix , Principal Analyst - Marketing Insights & Analytics, PR / Public Relations , Phoenix, Arizona