PPC Advertising Specialist
Location: Phoenix
Posted on: June 23, 2025
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Job Description:
Company: Summit Hydraulics Location: In person 21415 N 15th
Lane, Ste. 105, Phoenix, AZ 85027 Position Type: Full-Time Pay:
Salary Range $60K – $80K annually (exempt). Depending on
Experience. Company Overview: We are a rapidly growing portfolio of
companies specializing in hydraulics and water truck parts. Our
group manages multiple national and international brands, each
serving distinct audiences with high-quality solutions. Leveraging
industry expertise, we empower essential operations across diverse
sectors. If you excel in a dynamic, multi-brand environment and
have a passion for visual storytelling and social media engagement,
we’d love to connect with you. Job Overview: We’re looking for an
experienced PPC Advertising Specialist to take full ownership of
paid digital advertising across Google, Bing, Meta, and Amazon—and
to turn complex data into clear, actionable strategy across all
channels and brands. This is not just a campaign manager role.
We’re looking for someone who can own the strategy, execution, and
reporting for all paid campaigns across our business units. From
keyword research and targeting to conversion tracking setup and
multi-platform analytics, you’ll ensure every dollar works harder
and smarter. You’ll work with our in-house creative team for assets
but lead everything else—budgets, segmentation, audience builds,
reporting, testing, and performance analysis. Essential Duties and
Responsibilities: Full-Funnel Paid Media Management: Launch,
manage, and optimize campaigns across Google Ads (incl. PMAX),
Bing, Meta (Facebook/Instagram), and Amazon Ads. Brand Portfolio
Oversight: Strategically manage campaigns for a portfolio of
companies with tailored strategies per region and audience.
Analytics & Conversion Tracking: Lead GA4 implementation, Google
Tag Manager setup, and event-based conversion tracking across
platforms and websites. Ensure clean data flow, accurate source
attribution, and actionable reporting. Identify performance gaps,
trends, and optimization opportunities using a full-funnel
analytics approach. Reporting Guru: Build dashboards and reports in
Power BI using Google ads, GA4, Meta Business Suite, Amazon, and
WooCommerce data. Deliver weekly, monthly, and quarterly insights
with KPIs like ROAS, TACoS, CAC, LTV, click share, and audience
lift. Translate data into strategy—clearly and confidently.
Segmentation & Targeting: Build and maintain detailed audiences for
retargeting, lookalike, affinity, and contextual segments. Tailor
campaign strategy for high-precision technical B2B and niche
industrial markets. Budget & Bidding Strategy: Manage budget
allocation and bid strategies across brands to maximize efficiency
and performance. Creative Coordination: Work with the creative team
to define asset needs, performance feedback, and testing ideas.
Testing & Iteration: Implement A/B tests, creative experiments, and
landing page tests to improve conversion rates and reduce ad waste.
Qualifications and Skills: 5-10 years managing paid search, social,
and marketplace ads at scale Mastery of Google Ads, Meta Ads, Bing
Ads, and Amazon Ads Deep experience with GA4, GTM, custom event
tracking, and attribution modeling Strong reporting skills;
experience building reports and dashboards in Power BI & Excel
Experience managing complex B2B or industrial advertising
(preferred) Familiarity with WooCommerce, Amazon Seller Central,
and eCommerce tracking Ability to juggle multi-brand ad strategies
and keep performance front and center Strong communication
skills—you’ll be regularly reporting to leadership and
collaborating cross-functionally Nice-to-Haves: Experience in
construction, heavy equipment, or manufacturing industries. Note:
The responsibilities and qualifications outlined above are intended
to describe the general nature and level of work being performed by
individuals assigned to this position. They are not intended to be
construed as an exhaustive list of all responsibilities and
qualifications required of personnel. Physical Requirements:
Ability to lift and carry packages up to 50 pounds. Stand, walk,
and bend for extended periods. Language: English (Required)
Schedule: Monday to Friday (Day Shift) – Average of 40 hours per
week Benefits: Competitive salary based on experience Annual Bonus
Comprehensive benefits package Professional development
opportunities. An inclusive and collaborative company culture.
401(k) with company match Medical insurance Dental insurance Vision
insurance Short-term / Long-term Disability Life insurance Paid
Time Off 10 Paid Company Holidays Paid Parental Leave Working
Conditions: To perform this job successfully, an individual must be
able to perform each essential duty satisfactorily. The
requirements listed in this job description are representative of
knowledge, skill and/or ability required. Reasonable accommodations
will be made to enable individuals with disabilities to perform the
essential functions. Equal Employment Opportunity Statement: We are
an Equal Opportunity Employer. We celebrate diversity and are
committed to creating an inclusive environment for all employees.
All employment decisions are made without regard to race, color,
religion, sex, sexual orientation, gender identity or expression,
age, national origin, disability status, protected veteran status,
or any other characteristic protected by applicable law.
Keywords: , Phoenix , PPC Advertising Specialist, PR / Public Relations , Phoenix, Arizona
