Head of Growth, gt.school (Remote) - $200,000/year USD
Company: Crossover for Work
Posted on: August 8, 2022
Crossover is the world's #1 source of full-time remote jobs. Our
clients offer top-tier pay for top-tier talent. We're recruiting
this role for our client, gt.school. Have you got what it
The primary objective of the US education system is to ensure that
all children attain a minimum level of academic achievement.
Educators and policymakers focus on "leaving no kid behind" and
bash gifted and talented ("GT") education programs for being
unfair. But could you imagine a five-star basketball recruit doing
layup drills as a high-school senior simply because that was what
the rest of the team was doing?
Why should the most academically talented students be treated
differently? At gt.school, we believe it is unfair to restrict the
potential of these kids by sticking them in unchallenging classes
that stunt their growth. Through adaptive learning apps and
one-on-one coaching, students learn up to 10x faster than
traditional instructional methods. We complement this accelerated
learning with valuable life skills coaching that will prepare them
for adulthood and help shape the next generation of leaders,
innovators, and world-changers.
Rather than restrict ourselves geographically, our program is fully
remote so that we can serve students all over the country. However,
this means we cannot do campus tours or run enrollment events with
the local community. We need a seasoned B2C marketer that knows how
to reach our parents of GT students all over the country. In this
role, you'll create a marketing strategy to attract your audience,
driving signups and helping our business scale. With full ownership
of the marketing decisions, you will have the opportunity to create
an innovative strategy, implement it at scale, and place yourself
firmly on a CMO track.
As the driving force behind the marketing strategy of a rapidly
growing EdTech startup, you will make a significant impact on the
future of education and our business. Are you ready to help change
the future for GT kids?
What You Will Be Doing
- Designing marketing strategies focused on referrals and parent
marketing to engage GT parents and drive signups to our
- Creating marketing content, such as display and video ads, that
reflect the gt.school messaging and resonate with the GT
What You Won't Be Doing
- Writing boring and stale copy. Our proposition is distinctive
and we need edgy messaging that creates excitement and
- Managing agencies without hands-on work. The best leaders are
doers, and we expect you to create collateral, not just review what
Head Of Growth Key Responsibilities
- Boost gt.school brand awareness, and drive student enrollment
through a creative and edgy marketing strategy.
- At least 5 years of marketing experience in a B2C company or
- At least 2 years of growth marketing experience
- Proven experience creating marketing strategies
- Willingness to work in a hands-on environment
gt.school is a stealth educational startup in Austin, Texas, the
center of educational innovation in the US. We are building an
online community focusing on the most underserved customer base in
US education - gifted and talented (GT) kids. We are a remote first
company who hires globally via Crossover.
There is so much to cover for this exciting role, and space here is
limited. Hit the Apply button if you found this interesting and
want to learn more. We look forward to meeting you!
Working with Crossover
This is a full-time (40 hours per week), long-term position. The
position is immediately available and requires entering into an
independent contractor agreement with Crossover. The compensation
level for this role is $100 USD/hour, which equates to $200,000
USD/year assuming 40 hours per week and 50 weeks per year. The
payment period is weekly. Consult www.crossover.com/help-and-faqs
for more details on this topic.
What to expect next:
- You will receive an email with a link to start your self-paced,
online job application.
- Our hiring platform will guide you through a series of online
"screening" assessments to check for basic job fit, job-related
skills, and finally a few real-world job-specific assignments.
Important! If you do not receive an email from us:
- First, emails may take up to 15 minutes to send, refresh and
- Second, check your spam and junk folders for an email from
Crossover.com, mark as "Not Spam" since you will receive other
emails as well.
- Third, we will send to whatever email account you indicated on
the Apply form - by default, that is the email address you use as
your LinkedIn username and it might be different than the one you
have already checked.
- If all else fails, just reset your password by visiting
https://www.crossover.com/auth/reset-password if you already
applied using LinkedIn EasyApply. Crossover Job Code:
Keywords: Crossover for Work, Phoenix , Head of Growth, gt.school (Remote) - $200,000/year USD, Other , Phoenix, Arizona
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