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Social Media Strategist

Company: Finger Paint Marketing
Location: Phoenix
Posted on: June 12, 2021

Job Description:

We're looking for an experienced insights-driven social media strategist to join our team who will report to the VP of Media, working collaboratively across our full-service agency. This person will work with stakeholders in multiple capabilities (creative, digital strategy, analytics, media, and brand strategy) to craft social media strategies, implement content/organic and paid recommendations, and establish best practices for the agency.


  • Lead client partnership and provide oversight and direction to internal teams (creative, digital strategy/analytics, media, brand strategy) to create social media strategies for pharmaceutical and health & wellness campaigns
  • Oversee implementation of campaigns, including organic engagement, content calendars, and paid performance on platforms like Facebook, Instagram, Twitter, LinkedIn, and Reddit
  • Establish campaign KPIs and track, report, and analyze performance insights in relation to owned, earned, and paid initiatives to inform future strategic planning, platform selection, targeting, and content/CTAs
  • Enhance the organization's social media capabilities by keeping up to date with social media trends in design, applications, best practices, strategy, and innovation
  • Provide POVs and feasibility analyses on emerging platforms and technologies, and platform changes to clients
  • Collaborate with content producers by providing audience insights and platform best practices and specs, and outlining campaign communication objectives to guide creative messaging
  • Produce social media listening reports and ongoing monitoring of an organization/brand's competitor's social campaigns, and provide actionable insights to internal teams and clients
  • Manage a team of social media planners who manage the day-to-day of social media accounts and paid campaigns, overseeing flighting, budgets, targeting, and optimizations


  • Pharmaceutical experience is a must
  • Strong understanding of earned, owned, shared and paid media ecosystem
  • Strong knowledge of social media channels, including Facebook, Instagram, Twitter, LinkedIn, and Reddit
  • Experience in paid social platforms, including Facebook Ads Manager, Twitter Ads, Reddit Ads
  • Experience with social media listening and competitive analyses
  • Extensive experience in managing complex projects within an agency setting.
  • Accustomed to working in a fast-paced, collaborative environment.

Keywords: Finger Paint Marketing, Phoenix , Social Media Strategist, Other , Phoenix, Arizona

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