SEO/SEM Specialist

Company: IMPACT Technology Recruiting
Location: Phoenix
Posted on: April 10, 2021

Job Description:

Primary Role:We are looking for an SEO/SEM Strategist, who can hit the ground running to join our Team. Work will span across multiple verticals and include work on brands with large and small advertising budgets. You will manage the implementation of tracking results for all marketing channels via Google Analytics, Google Tag Manager, and any other tracking tool that helps record and improve KPIs. Our campaigns range from paid search, SEO, paid social, online native, display & video placements. Provide insight and analysis of campaign performance on a scheduled and ad-hoc basis. Possess excellent tactical written and verbal communication skills to complete daily tasks and dive into performance. Being able to pivot and assist with paid social and programmatic management and optimizations is a major plus!
Essential Duties and Responsibilities:--- Monitors and actively reports on organic traffic, engagement and revenue.--- Authors and optimizes content at scale.--- Researches and executes SEO strategies--- Researches and executes SEM strategies; Paid Search --- Audits web properties as needed for performance, site error, and page index statuses. Is comfortable and experienced with multiple e-commerce domains that exceed 10,000 indexed pages across dozens of page category types.--- Makes deductions and recommendations based on data from Google Analytics, Google Search Console, others--- Functions as a resource for UX design recommendations around SEO best practice conformity, including content and imagery optimization techniques--- Reports on organic traffic and organic revenue trends to teammates, supervisors and executives using appropriate documentation and presentation styles.--- Performs robust competitive analyses and audits as needed.--- Other duties as assigned
Qualifications:

• You've done this before - you have experience in Paid Search, SEO, Google Analytics, and Google Tag Manager.
• Experienced with requisite industry tools, including Google's suite of SEO tools, SEMRush, Screaming Frog, Google Data Studio, etc.
• Attention to detail and ability to juggle multiple campaigns, budgets and tasks.
• Adept in content authoring and content management systems, local listing management, and is current on established and developing SEO best practices.
• Proven track record as a subject matter expert for outside teams with regard to SEO best practices and the respective impact each has on our organic performance.
• Knowledge of the standard KPIs for most marketing channels
• Proven track record of building relationships with outside sources with regard to linking strategies and content sourcing.
• Intermediate level Microsoft Office skills (PowerPoint, Word, Outlook)
• Intermediate level Microsoft Excel (pivot tables) skills
• Intermediate level system(s) skills in SEO/SEM & Marketing
• Required fluency (speak and write) in English

Keywords: IMPACT Technology Recruiting, Phoenix , SEO/SEM Specialist, Other , Phoenix, Arizona