The Director of Sales will manage a team of Region Managers and
Field Sales Representatives in an assigned territory. The Director
will manage distributor/bottler business results in the respective
territory and be responsible for the success of the company in that
respective territory. This will be accomplished through the
development of a highly skilled and competitive sales team.
The Director will manage relationships with the Distributors and
Customers in the assigned territory. The Director will also be
ultimately responsible for market execution in the territory as
The Director of Sales will serve on the BU Leadership Team and
will set an example of leadership and sense of urgency for the
entire BU team. The Director will help attract, develop and retain
highly skilled and aggressive sales and operations
Essential Job Functions:
Manage staff of Region Managers in maximizing the sale and
distribution of all company products in the assigned region through
the establishment and appropriate execution of local and national
Develop and ensure the execution of national and regional
account strategies for all company products and achieve sales,
profit and market share objectives for all national and regional
accounts and/or programs.
Monitor market/retailer activity to develop the most
cost-effective strategies in order to drive volume and
profitability through increased penetration and promotion.
Develop, manage and/or maximize partnerships to drive improved
Develop and use objective tools, information and feedback in
order to establish region and area performance goals and
Conduct business performance reviews with distributors/Bottlers
in order to track, monitor and adjust efforts and produce desired
outcomes in all key business segments.
Establish partnerships with our marketing department to ensure
the development of required sales tools and programs.
Ensure team executes on designed programs.
Manage relationship for strategic sales strategy with National
Sales and Regional Account Management Teams.
Assist in development of the Annual Business Plan, with ultimate
ownership of the Plan
Set, communicate and manage performance expectations, monitor
and appraise employee job results and performance in order to
develop, counsel or provide corrective action. Provide information,
educational opportunities and experiential growth opportunities in
order to develop staff.
Build a diverse organization that reflects the marketplace;
inspires team through effective leadership.
Ensure the Sales Team understands and adheres to Company
standards and operating procedures.
Currently a Director or sales executive with a minimum of 10
years of experience (preferably in beverages and with the energy
category). Preferably 5-7 years of managing people.
Experience within the beer and/or soft drink field provides
added knowledge and perspective.
Successful sales track record; brand and team builder.
Has established relationships with key distributors and
customers; comfortable making presentations to all levels of
Demonstrated ability to develop an effective sales and
distribution strategy; developed plans to support the strategy;
ensured execution of plans.
Has worked all channels of trade.
Understands, in depth, both methods of distribution – DSD and
Can build an effective partnership with other departments; can
provide constructive feedback re: new products, sales tools,
promotions, etc.; ensure appropriate execution of marketing
programs in the field
Effective leader – has built an experienced sales team.
Equal Opportunity Employer/Protected Veterans/Individuals with
The contractor will not discharge or in any other manner
discriminate against employees or applicants because they have
inquired about, discussed, or disclosed their own pay or the pay of
another employee or applicant. However, employees who have access
to the compensation information of other employees or applicants as
a part of their essential job functions cannot disclose the pay of
other employees or applicants to individuals who do not otherwise
have access to compensation information, unless the disclosure is
(a) in response to a formal complaint or charge, (b) in furtherance
of an investigation, proceeding, hearing, or action, including an
investigation conducted by the employer, or (c) consistent with the
contractor’s legal duty to furnish information. 41 CFR