Manager of Marketing and Communications

Company: Vista College Prep
Location: Phoenix
Posted on: March 19, 2023

Job Description:

Why Join Team VCP:Vista College Prep is a growing network of high-performing tuition-free public charter schools in historically underserved communities of Phoenix. - VCP was founded in 2013 with the belief that demographics do not determine destiny and that all students deserve an excellent education. -Our organization is deeply committed to diversity, equity, and inclusiveness. - We believe that diversity is crucial for effecting lasting change, is one of VCP's greatest strengths, and that the full potential of our diverse network will be reached only when we are an inclusive community.What sets us apart? - Our rich and rigorous curriculum, focus on social-emotional learning, targeted professional development, - family engagement, - and-most of all-our mission-aligned team. - VCP staff are committed to anti-racism and educational equity, more than ever as we navigate the COVID-19 pandemic. - VCP's joyful, urgent, intentional culture underscores all we do to make our schools a proof point for what is possible for our growing community of students in Arizona. - Join us!Role Mission:The Manager of Marketing and Communications is responsible for creating and executing a comprehensive marketing and communications strategy reaching VCP's key internal and external constituencies and driving them toward agreed-upon actions (enrollment, staff applications, etc.) -This role works closely with the CEO, Chief of Staff, Director of Student Recruitment and other members of the Network Support Team. As Manager of Marketing and Communications, your focus is on bringing our mission to life, telling stories of our amazing scholars and staff, engaging our stakeholders, and celebrating the achievements of our scholars in an effort to retain our incredible staff and scholars, attract new staff and scholars, and support other top-line metrics such as fundraising.Your Impact:

• Demonstrate a thorough understanding of Vista College Prep's mission, vision, and culture through management of internal and external communication systems, including content calendar planning, content creation, copyediting, graphic design, and data analysis for VCP's social media platforms, website, blogs, email campaigns, printed materials, and more;
• Deeply understand the student -recruitment and enrollment process and staff recruitment -life cycle -(traditional marketing funnel) to effectively run lead and application generating campaigns through paid digital ad media, traditional media, and leveraging owned media
• Generate and manage email campaigns to key constituency groups, including but not limited to VCP families, staff, supporters, community partners, prospective families, and prospective staff;
• Collaborate with Network Support Team staff and third-party agencies supporting VCP's marketing strategy, including but not limited to SEO data analysis, creation of copy and high-value content;
• Work closely with the student and staff recruitment teams by ensuring each team has all necessary resources to effectively steward VCP's brand, mission, and core messages;
• Engage current and prospective families and staff by attending school and community engagement events, career fairs and networking events as assigned, including some evenings and weekends with notice;
• Collaborate with Network Support Team members to maintain a strong culture and warm, collegial, and mission-focused environment;
• Perform other related duties as assigned.Your Qualifications:
  • Belief in the Vista College Prep mission and educational model;
  • Strong verbal, written, organizational, and analytical skills;
  • Proficiency with HubSpot, Squarespace, Adobe Creative Cloud Suite, Google Analytics, and Microsoft Office Suite strongly preferred;
  • Proficiency with advertising platforms such as Google Ad Words and the Meta advertising suite;
  • Strong sense of initiative;
  • Attention to detail to ensure smooth, predictable, and effective execution of desired outcomes;
  • "Whatever it takes" disposition;
  • Minimum of a Bachelor's Degree;
  • Valid IVP fingerprint clearance card.Compensation: -We offer a competitive compensation package, and comprehensive health and retirement benefits for qualifying employees. - All staff members are equipped with the tools needed to succeed, including all curricular materials, relevant and quality professional development, laptop computer, email, and all necessary supplies. - -Apply Today! Email a resume and cover letter to Bridget White at or Julia Luzi at . Applications will be reviewed as they are received, and candidates are encouraged to apply as soon as possible. - For more information, please visit our website:. -Vista College Prep is an equal opportunity employer and is committed to building an organization that embraces and celebrates diversity and inclusion. We do not discriminate against any employee or applicant because of race, color, religion, national origin, ethnicity, sex, gender, gender identity or expression, sexual orientation, age, marital status, pregnancy or related condition (including breastfeeding), genetics, veteran status, disability status, or any other basis protected by law. We believe that diverse teams build better outcomes, bring more perspective to the table, contribute to our success and the success of our students, and help foster a more inclusive environment for all employees. -Powered by JazzHR

Keywords: Vista College Prep, Phoenix , Manager of Marketing and Communications, Executive , Phoenix, Arizona