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Sr Manager, Marketing and Sales Enablement - Telecommute

Company: UnitedHealth Group
Location: Phoenix
Posted on: September 24, 2022

Job Description:

Combine two of the fastest-growing fields on the planet with a culture of performance, collaboration and opportunity and this is what you get. Leading edge technology in an industry that is improving the lives of millions. Here, innovation is not about another gadget; it is about making health care data available wherever and whenever people need it, safely and reliably. There is no room for error. If you are looking for a better place to use your passion and your desire to drive change, this is the place to be. It's an opportunity to do your life's best work.(sm) The Senior Manager, Marketing and Sales Enablement will partner across the marketing function and directly with the sales leadership to develop and deliver comprehensive sales support, including strategy, account based marketing, conference and event logistical support, and lead generation. The ideal candidate has experience planning and executing lead gen programs, is creative, analytical, and has excellent communications and project management skills. Given the complex and varied nature of our client relationships, long buying timeline and high value of these potential contract/renewals, outreach plans created will include establishing the right combination of high-touch, relationship-building initiatives and solutions messaging. Initially an individual contributor, this position is a people manager role in anticipation of future department growth needs. This is a remote position, reporting to the Vice President, Marketing of Optum Home and Community. You'll enjoy the flexibility to telecommute from anywhere within the U.S. as you take on some tough challenges. Primary Responsibilities:

  • Develop strong understanding of target audiences, business drivers and competitive forces
  • Plan, execute, measure and optimize ABM programs (1:1 and 1:few), in collaboration with sales leadership, leveraging digital and tactile marketing logistics
  • Identify micro-segmentation opportunities and tactics whenever relevant
  • Participate in strategic planning with account owners/teams to understand goals and program requirements, and translate into lead generation strategies
  • Own conference and event strategy, logistics, execution and follow-up
  • Collaborate cross-functionally across marketing teams to identify the most effective messages, materials, channels and calls to action for personas within target accounts
  • Recommend optimization strategies to improve outcomes on lead generation efforts
  • Manage project timelines, quality, resources and budget
  • Willingness to initiate telephonic follow-up, if needed, to support marketing campaigns
  • Ability to support the generation of marketing materials including sales presentations
  • Perform a variety of tasks. Lead and direct the work of others. A wide degree of creativity and latitude is expected
  • Serve as a leader and champion of this functional area You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in. Required Qualifications:
    • 7+ years of experience in marketing or customer engagement programs with track record of successful results
    • 3+ years doing ABM for mid-to-large enterprise accounts, preferably within health care
    • Experience in employing marketing communication strategies to nurture and engage throughout the buyer's journey
    • Experience with martech stack, including Marketo, Marketing Cloud and Salesforce Preferred Qualifcations:
      • Experience in a regulated industry
      • Demonstrated effective problem-solving and critical-thinking skills
      • Proven ability to manage multiple priorities from inception to completion
      • Excellent written & verbal communications skills
      • Well-organized, results-oriented self-starter
      • Comfortable working autonomously and collaboratively
      • Creative and analytical
      • Full COVID-19 vaccination is an essential job function of this role. Candidates located in states that mandate COVID-19 booster doses must also comply with those state requirements. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination, and boosters when applicable, prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment naviHealth, part of Optum and the UnitedHealth Group family of businesses, combines the talents of our dedicated staff and leading-edge technology to deliver compassionate care to seniors nationwide. With millions of lives touched, we are innovating the way health care is delivered from hospital to home so seniors can lead more fulfilling lives. A career with us means making an impact in the lives of those we serve, including vulnerable populations who benefit from care that is more efficient, more effective and more human. Our environment empowers our team members to elevate our interactions with each other and the experiences we deliver to our patients, giving them more days at home. Join our team, it's your chance to improve the lives of millions while doing your life's best work.(sm) Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado residents is $82,100 to $146,900. The salary range for Connecticut / Nevada residents is $90,500 to $161,600. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives. All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy. Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

Keywords: UnitedHealth Group, Phoenix , Sr Manager, Marketing and Sales Enablement - Telecommute, Executive , Phoenix, Arizona

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