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Global SEM/PPC Manager

Company: Cloudflare
Location: Phoenix
Posted on: January 16, 2022

Job Description:

About Us

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the worlds largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazines Top Company Cultures list and ranked among the Worlds Most Innovative Companies by Fast Company.

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!

We are looking for a Senior SEM/PPC Program Manager who can effectively manage our global SEM/PPC, display, and programmatic advertising. This role will have high visibility and involvement in strategic, operational, and tactical aspects of our SEM, display, and programmatic programs across all of our regions and countries. Further, we are looking for someone with the experience, analytical, and communication skills to lead the planning, execution, continuous improvement and executive communication of these highly important areas, critical in supporting the tremendous, profitable growth of Cloudflares global business.

What Youll Get To Do In This Role

  • Own the process of detailed quarterly planning of these channels (PPC, display, and programmatic) globally and set up performance goals in line with the growth needs of the business, and our need to drive continuous improvement
  • Partner with our in-house resources, both globally and in our geographical regions, as well as with our agencies and orchestrate the program seamlessly across all stakeholders
  • Closely monitor program execution at a detailed level, and optimize in-flight/on the fly to ensure company resources are spent as efficiently as possible in the ever changing PPC landscape
  • Drive innovation in these channels, by staying on top of the latest and greatest best practices
  • Assemble, evolve, and manage a test plan at all times and across all channels, to continually validate/refute new hypotheses
  • Monitor the performance of incoming traffic through our website lead qualification processes, and on to our sales team
  • Work closely with our marketing technology team (MarTech) to make sure performance tracking is flawless, and performance feedback is sent back to the Google platform to drive constant performance improvements
  • Work closely with our Marketing Operations (MOPS) team to monitor and improve the performance of the landing pages connected to these channelsCompile and communicate weekly performance reports across all of our regions
  • Synthesize executive-ready performance updates and take management through them
  • Share learnings with other channel managers across all of our active campaigns
  • Test and implement learnings from our other channels as well as our sales teams to try new ideas


    What Were Looking For In You
    • 5+ years of relevant work experience, with strong depth in PPC, display, and programmatic
    • Exceptional analytical strength in being able to ask the right questions, and draw the right conclusions from the performance data - both strategically and tactically
    • Effective executive-ready communication skills
    • Strong team player who enjoys collaborating with others, and is also an independent thinker
    • Curiosity to stay on the cutting edge and always test and try new ideas and methods
    • Proven track record of partnering cross-functionally to deliver quality results
    • Outstanding organizational and communication (verbal, written, and presentation) skills
    • Experience working globally across multiple geographies
    • Self-starter who enjoys working in a fast-paced, collaborative, and innovative high-growth environment
    • Knowledge of the B2B/SaaS space and business model is helpful but not a must

      What Makes Cloudflare Special?

      Were not just a highly ambitious, large-scale technology company. Were a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

      Project Galileo : We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflares enterprise customers--at no cost.

      Athenian Project : We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.

      Path Forward Partnership : Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one. : We released to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Heres the deal - we dont store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

      Sound like something youd like to be a part of? Wed love to hear from you!

      This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

      Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

      Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at or via mail at 101 Townsend St. San Francisco, CA Jobble

Keywords: Cloudflare, Phoenix , Global SEM/PPC Manager, Executive , Phoenix, Arizona

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