Director, Strategic Communications & Public Relations
Company: American Physical Society
Location: Phoenix
Posted on: April 23, 2024
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Job Description:
American Physical SocietyID: 1373Location: RemoteDepartment:
Experience & Engagement
Director of Strategic Communications & Public Relations
The American Physical Society (APS) is a nonprofit membership
organization devoted to advancing and diffusing the knowledge of
physics through its outstanding research journals and scientific
meetings, as well as its education, outreach, advocacy, and
international activities. APS represents 50,000 members, including
physicists in academia, national laboratories, and industry in the
United States and throughout the world.
Position Summary:
The Director of Strategic Communications and Public Relations,
reporting to the Chief Experience and Engagement Officer (CXO),
spearheads APS's strategic communication, media, public relations,
and crisis response endeavors. This entails developing and
executing impactful strategies in line with APS's objectives,
leading integrated communication, public relations, and brand
initiatives, and ensuring messaging resonates with members while
adhering to APS's core values. Collaborating closely with Marketing
and Brand leaders, the director ensures consistency across
strategies. Moreover, they oversee media interactions, forge
partnerships, and navigate crisis communications, all while
managing the departmental budget and actively contributing to APS's
managerial cohort. Beyond these responsibilities, the role extends
to coordinating crisis management efforts, conducting simulations,
and refining crisis plans. This multifaceted role also encompasses
team leadership, performance evaluation, and cultivating a culture
of continual improvement within the department.
APS has a "remote first" concept that promotes equal treatment and
equal access within the United States, independent of physical work
location, with a majority of staff working primarily from home. APS
values diversity and welcomes candidates from a variety of
backgrounds. APS offers a dynamic work environment with an
outstanding total compensation package, including salary,
outstanding benefits, and excellent paid time off.
Key Responsibilities:
Strategic Communications & Public Relations:
Lead development and execution of integrated communications, public
relations, and brand strategies aligned with APS's goals, mission
vision and values.
Promote APS's social media and public relations presence, ensuring
impactful messaging that enhances engagement.
Collaborate with the Director of Marketing and Head of Brand to
create and maintain alignment across communication, brand, and
marketing strategies.
Manage the creation and editing of various communication materials,
including press releases, editorials, white papers, annual reports,
magazine features, e-newsletters, and event materials, for
consistency and quality.
Collaborate with APS Board Members and Executives to develop
strategies, PR/media programs, and presentations.
Collaborate with outside agency partners as necessary.
Drive awareness of news and issues impacting the APS community,
ensuring accurate representation of the organization's views.
Coordinate media responses and outreach efforts, including press
releases.
Develop and maintain partnerships with media outlets to increase
coverage of APS programs.
Collaborate with the Executive Office, Human Resources, and other
departments as needed to develop corporate strategies and
communications.
Oversee the creation of various communication materials, ensuring
excellence and consistency.
Serve as an active member of APS's core management team, assisting
with internal and external communications as needed.
Coach on message alignment and consistency, serve as spokesperson,
manage requests for comment or appearance,
Draft messages in the appropriate voice, train new spokespersons,
and offer as-needed message preparation and practice.
Leverage key performance data insights on corporate
communications.
Develop and manage the annual department budget in partnership with
CXO.
Reputation Management:
Coordinate crisis management team activities and serve as a
strategic advisor to senior leadership.
Socialize and update crisis management plans, develop training
training and on-going education.
Conduct crisis simulation exercises and engage in scenario planning
for potential crises.
Assist in repairing vulnerabilities across the business.
Provide updates to senior management on crisis readiness issues
encountered.
Ensure appropriate crisis planning and support for events and
meetings.
Coordinate with legal and insurance teams as necessary.
Collaborate with IT and legal teams on data protection and privacy
efforts, ensuring compliance with regulations.
Implement continuous evaluation and improvement mechanisms for
crisis strategies.
Lead after-action reviews and foster a culture of crisis
preparedness.
Coordinate with internal communication and HR teams to ensure
efficient information flow during crises.
Ensure crisis management practices comply with regulations as
needed.
Monitor media coverage to inform crisis response strategies.
Oversee the use of digital communication tools and ensure readiness
of digital platforms for high-traffic scenarios.
Assist in planning for crisis-related SEO efforts and strategic ad
campaigns.
Work with social media leads to addressing or escalating online
items as needed.
Monitor emerging trends in crisis management.
Conduct regular risk assessments and update crisis management
policies to align with industry standards and best practices.
Collaborate closely with PR/marketing teams to manage and protect
reputation.
Develop strategies for community engagement and support during
crises.
Collaborate with relevant departments, such as HR, for responses to
criticism, both online and offline.
Coordinate with internal comms and HR teams to ensure internal
communication. channels allow efficient information flow during
crisis.
Assist corporate communications teams in scenario planning for
high-risk situations, devising messaging strategies to address
potential reputation challenges to APS.
Serve as a rapid response stakeholder, collaborating with
management to articulate and advocate for action plans, and
proactively prepare for potential issues.
Team Management:
Lead a team managing strategic communications and risk management
for APS.
Motivate and guide talented staff, streamline internal systems, and
prioritize strategic objectives.
Operationalize communication strategies to engage APS's key
audiences (stakeholders including members, future members,
policymakers, media, and the public).
Establish performance management based on KPIs, assess staff
(strengths and areas for growth), and foster development.
Promote a culture of continuous improvement and leadership
development, providing training and opportunities for growth.
Scope & Relationships:
Internal relationships with the Executive Office (including support
staff, CFOO, CEO, CHRO, and SLT), APS Directors in other
departments and Human Resource Team.
Relationships with external constituents (e.g. APS committees,
other professional societies, unit leaders, APS members, APS Board
and Council leadership).
Qualifications:
Education:
Experience:
Minimum of 8 years' experience in staff management.
Knowledge, Skills and Abilities:
Demonstrated success leading Public Relations and strategic
communication teams for complex organizations
Demonstrated success and previous experience leading organizational
reputation management communications, including developing crisis
management plans and proactively identifying and responding to
issues.
Demonstrated success in change leadership, coaching and developing
leaders and teams, tracking performance via KPIs and other success
metrics.
Demonstrated success in matrix style leadership, with project
managment experience in RACI matrix and SMART goal-setting.
Demonstrated success in overseeing social media campaigns and
strategy with successful outcomes like increased sales, brand
awareness and web traffic.
Proven success with internal clients to support HR and Executive
Office communication strategies
Proven track record of creation of content to drive customer
engagement and generate leads
Proven success in financial stewardship, optimizing teams and
strategy-led teams
Proven success in engaging stakeholders, c-suite, and board
leadership.
Proactive in identifying and addressing strategic communication
needs, exercising judgment.
Strong interpersonal, written, and oral communication skills.
Excellent organizational skills, adept at managing multiple complex
projects and meeting deadlines.
Proficient in standard office software (Google Workspace, Microsoft
Suite).
Proficient in standard project management tools software
(Asana).
Proficient in mention monitoring, social media management tools
(sprout social preferred).
Customer service orientation with conflict resolution and empathy
skills.
Collaborative team player with willingness to travel.
Ability to influence and manage effectively across the
organization.
Deep understanding of communication issues.
Proficient in basic supervisory principles including conflict
resolution and resource allocation.
Detail-oriented, adaptable, and able to work independently or with
interdepartmental teams.
Travel:
Salary:
Amazing 2024 Benefit Offerings:
The American Physical Society is an affirmative action and equal
opportunity employer. It is the policy of American Physical Society
not to discriminate or allow the harassment of employees or
applicants on the basis of race, religious creed, immigration
status, alienage or citizenship, religion, color, ethnicity, sex,
national origin, age, disability, marital status, familial status,
protected veteran status, protected military status, physical or
mental disability, sexual orientation, gender identity, genetic
information, predisposing genetic characteristics, ancestry,
domestic violence victim status or any other characteristic
protected by law with regard to any employment practices, including
recruitment, advertising, job application procedures, hiring,
upgrading, training, promotion, transfer, compensation, job
assignments, benefits and/or other terms, conditions, or privileges
of employment, provided the individual is qualified, with or
without reasonable accommodations, to perform the essential
functions of the job. This policy applies to all jobs at APS. The
American Physical Society is committed to providing access, equal
opportunity and reasonable accommodation for individuals with
disabilities in employment, its services, programs, and activities.
To request a reasonable accommodation, please contact APS Human
Resources at hr@aps.org.
The "Know Your Rights: Workplace Discrimination is Illegal''
poster, prepared by the U.S. Equal Employment Opportunity
Commission (EEOC), provides an overview of several laws that
protect you from discrimination on the job, and several rights are
afforded to you by these laws. The "Pay Transparency Non
Discrimination Provision," prepared by the U.S. Office of Federal
Contract Compliance Programs (OFCCP), provides an overview of
several protections implemented to protect individuals working
under federal contracts from discrimination when inquiring about or
discussing compensation; these protections apply to all employees
and applicants.
The APS has a "remote first" concept that promotes equal treatment
and equal access, independent of physical work location, with a
majority of staff working primarily from remote work locations.
#LI-SB1Please see job descriptionPI239793595
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