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Digital Marketing Strategist - Remote

Company: W.L. Gore & Associates
Location: Phoenix
Posted on: April 2, 2024

Job Description:

About the Role: We are looking for a Digital Marketing Strategist to partner with Strategic Marketing and Marketing Communications associates. In this role, you will translate divisional, brand and business unit objectives, existing marketing assets and digital platforms/capabilities into hands-on campaign activation, execution, and scale as part of our Medical Products Division (MPD) Global Digital Marketing team.

This is a remote position, and you can work from home in most locations within the United States (preferably located on the East Coast or in close proximity to a facility in Arizona).

Responsibilities:

  • Lead digital-based marketing plans and programs from strategy to execution including planning, activation, and measurement of audience engagement with key healthcare professional customer groups as part of MPD's integrated marketing communications; includes close connectivity and collaboration with our regional SME's and stakeholders
  • Ensure effective management of digital channels, platforms and tools with ability to lead existing or emerging digital capabilities as needed (e.g., social media, search, mobile, email, measurement, etc)
  • Identify/steward new digital marketing demand intake, local market priorities, and internal communications for increased transparency, learnings and results; partner with Marketing Services functions in translating strategy to effective and efficient execution including the ability to evaluate digital media plans, creative, and media per best practices with internal and external partners
  • Interface with Sales and Marketing Leaders, Marketing Communications associates and digital agencies / vendors in planning, execution, measurement and optimization of digital campaigns and activities
  • Define measurement KPI's and metrics and evaluate digital campaign performance
  • Stay abreast of emerging digital trends and provide thought leadership and perspective for in-market adoption where appropriate, including local specific digital channels
  • Advocate and evangelize digital marketing to upskill talent internally

    Required Qualifications:
    • Bachelor's degree
    • Minimum 7 years hands-on experience managing integrated digital marketing programs
    • Minimum 3 years experience managing agency partnerships
    • Minimum 7 years experience with digital analytics, email, social media, and search engine marketing tools
    • Experience with marketing strategy and integrated marketing communications
    • Fluency in digital trends, platforms, and channels specific to B2B and/or healthcare professionals
    • Skilled/SME in using digital marketing platforms/channels (e.g., website, mobile, social media, search engine marketing, programmatic media, emails, video, mobile, etc); fluency or advanced knowledge in content strategy and user experience
    • Analytical and insight abilities including metrics, with the ability to use and interpret reporting to inform optimization recommendations
    • Excellent verbal and presentation communication skills with the ability to navigate complexity, ambiguity, and champion change management; must be able to drive and lead projects
    • Ability to travel up to 15%

      Desired Qualifications:
      • Knowledge of health care professional marketing strategy and medical devices strongly preferred
      • Hands-on knowledge of Adobe Analytics, Adobe AEM (DAM), Workfront, and Marketing Automation tools

        Remote Working Arrangements are permitted for Associates in the continental United States (US) and Canada, with appropriate approval and compliance with Gore's remote working policies, from the country in which they are employed. For fully remote roles, the following locations are not eligible for new fully remote work arrangements: Alaska and Hawaii (for all roles), and Rhode Island (for wage/hourly roles only).

        What We Offer: Our success is based on the capability and creativity of our Associates, and we are proud to offer a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow.

        We provide benefits that offer choice and flexibility and promote overall well-being. And in keeping with our belief that every Associate should share in the collective success of the enterprise; we provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for "profit-sharing". Learn more at gore.com/careers/benefits

        We believe in the strength of a diverse and inclusive workplace. With diverse perspectives, ideas and experiences, we uncover new possibilities and make a greater impact in the world. We are proud of Associates for building on our rich history of innovation, upholding our values and supporting an inclusive work environment where we treat each other and our external partners with fairness, dignity and respect.

        Gore is an equal opportunity employer. We welcome all applications irrespective of race, color, religion, sex, gender, national origin, ancestry, age, status as a qualified individual with a disability, genetic information, pregnancy status, medical condition, marital status, sexual orientation, status as a covered veteran, gender identity and expression, and any other characteristic protected by applicable laws and regulations.

        Gore is committed to a drug-free workplace. All employment is contingent upon successful completion of drug and background screening. Gore will consider qualified applicants with criminal histories, e.g., arrest and conviction records, in a manner consistent with the requirements of applicable laws.

        Gore requires all applicants to be eligible to work within the U.S. Gore generally will not sponsor visas unless otherwise noted on the position description.

        Our Talent Acquisition Team welcomes your questions at gore.com/careers/contact

Keywords: W.L. Gore & Associates, Phoenix , Digital Marketing Strategist - Remote, Advertising , Phoenix, Arizona

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