Alliance Marketing Manager

Company: PwC
Location: Phoenix
Posted on: November 26, 2022

Job Description:

Specialty/Competency: IFS - Clients & MarketsIndustry/Sector: Not ApplicableTime Type: Full timeTravel Requirements: Up to 20%Job Requirements and Preferences :Basic Qualifications :Minimum Degree Required :High School DiplomaMinimum Years of Experience :4 year(s)Preferred Qualifications :Degree Preferred :Bachelor DegreePreferred Fields of Study :Marketing, Public Relations, Business Administration/Management, Communications Studies/Speech Communication and RhetoricPreferred Knowledge/Skills :Demonstrates extensive knowledge and/or a proven record of success managing efforts in demand generation, campaign marketing, channel or partner marketing, and/or digital marketing techniques, marketing trends and industry leading practices, emphasizing the following areas:

• Managing a data driven, integrated marketing strategy delivering results against strategic priorities that contribute to developing relationships, building pipeline and increasing brand equity;
• Leading and implementing marketing tactics across several functional areas of the marketing mix including: brand, digital and social marketing, public relations, analyst relations, collateral, thought leadership and sales tools, events and supporting marketing strategy to tie these initiatives together using customer journey principles and marketing automation;
• Utilizing competitive and market research to understand client issues, marketing dynamics and competitive strategies and incorporating this information into marketing activities to drive high impact and differentiated programs;
• Understanding key business issues our clients are facing and aligning our go to market strategy and points of view around those issues;
• Understanding the Marketing and Sales function, including Sales, Marketing, Brand, and Thought Leadership;
• Using extensive knowledge and/or a proven record of success in demand generation, channel marketing, marketing in support of strategic alliances or partnerships, and/or the marketing of technology solutions;
• Managing marketing programs that are on the leading edge and leverage the latest marketing technologies to create a greater client experience (e.g., social listening, analytics, etc.);
• Developing relationships with peers;
• Building and maintaining relationships with subject matter specialists and leadership, including effectively navigating a large organization;
• Grasping firm capabilities and offerings quickly and incorporating messaging into marketing programs;
• Measuring and tracking results of marketing programs and report on return on investment (ROI);
• Evaluating the appropriateness of potential marketing activities with alignment to marketing strategy, targets and business development opportunities;
• Leveraging proven ability in project management;
• Resolving issues independently, coordinating with leadership or subject matter specialty departments when necessary; and,
• Managing performance and development of staff through coaching, including providing written and verbal feedback.A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. Youll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwCs brand and services as well as contribute to and evaluating our pricing strategies in the marketplace.Our Sales and Marketing Generalist - Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwCs brand and services as well as contribute to and evaluate our pricing strategies in the marketplace.To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.As a Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:
  • Develop new skills outside of comfort zone.
  • Act to resolve issues which prevent the team working effectively.
  • Coach others, recognise their strengths, and encourage them to take ownership of their personal development.
  • Analyse complex ideas or proposals and build a range of meaningful recommendations.
  • Use multiple sources of information including broader stakeholder views to develop solutions and recommendations.
  • Address sub-standard work or work that does not meet firm's/client's expectations.
  • Use data and insights to inform conclusions and support decision-making.
  • Develop a point of view on key global trends, and how they impact clients.
  • Manage a variety of viewpoints to build consensus and create positive outcomes for all parties.
  • Simplify complex messages, highlighting and summarising key points.
  • Uphold the firm's code of ethics and business conduct.At PwC, our work model includes three ways of working: virtual, in-person, and flex (a hybrid of in-person and virtual). Visit the following link to learn more: https://pwc.to/ways-we-work.PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance.For positions in Colorado, visit the following link for information related to Colorado's Equal Pay for Equal Work Act: https://pwc.to/coloradoifsmanager.For positions in New York City, visit the following link for pay range information: https://pwc.to/payrange-a-ifsmanager#LI-Remote

Keywords: PwC, Phoenix , Alliance Marketing Manager, Advertising , Phoenix, Arizona