Head Of Marketing, gt.school (Remote) - $200,000/year USD

Company: Crossover for Work
Location: Phoenix
Posted on: August 7, 2022

Job Description:

Crossover is the world's #1 source of full-time remote jobs. Our clients offer top-tier pay for top-tier talent. We're recruiting this role for our client, gt.school. Have you got what it takes?

The primary objective of the US education system is to ensure that all children attain a minimum level of academic achievement. Educators and policymakers focus on "leaving no kid behind" and bash gifted and talented ("GT") education programs for being unfair. But could you imagine a five-star basketball recruit doing layup drills as a high-school senior simply because that was what the rest of the team was doing?

Why should the most academically talented students be treated differently? At gt.school, we believe it is unfair to restrict the potential of these kids by sticking them in unchallenging classes that stunt their growth. Through adaptive learning apps and one-on-one coaching, students learn up to 10x faster than traditional instructional methods. We complement this accelerated learning with valuable life skills coaching that will prepare them for adulthood and help shape the next generation of leaders, innovators, and world-changers.

Rather than restrict ourselves geographically, our program is fully remote so that we can serve students all over the country. However, this means we cannot do campus tours or run enrollment events with the local community. We need a seasoned B2C marketer that knows how to reach our parents of GT students all over the country. In this role, you'll create a marketing strategy to attract your audience, driving signups and helping our business scale. With full ownership of the marketing decisions, you will have the opportunity to create an innovative strategy, implement it at scale, and place yourself firmly on a CMO track.

As the driving force behind the marketing strategy of a rapidly growing EdTech startup, you will make a significant impact on the future of education and our business. Are you ready to help change the future for GT kids?

What You Will Be Doing

• Designing marketing strategies focused on referrals and parent marketing to engage GT parents and drive signups to our program.
• Creating marketing content, such as display and video ads, that reflect the gt.school messaging and resonate with the GT parents.
  What You Won't Be Doing
  
  • Writing boring and stale copy. Our proposition is distinctive and we need edgy messaging that creates excitement and differentiation.
  • Managing agencies without hands-on work. The best leaders are doers, and we expect you to create collateral, not just review what others create.
    Head Of Marketing Key Responsibilities
    
    • Boost gt.school brand awareness, and drive student enrollment through a creative and edgy marketing strategy.
      Basic Requirements
      
      • At least 5 years of marketing experience in a B2C company or startup
      • At least 2 years of growth marketing experience
      • Proven experience creating marketing strategies
      • Willingness to work in a hands-on environment
        About Gt.school
        
        gt.school is a stealth educational startup in Austin, Texas, the center of educational innovation in the US. We are building an online community focusing on the most underserved customer base in US education - gifted and talented (GT) kids. We are a remote first company who hires globally via Crossover.
        
        There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
        
        Working with Crossover
        
        This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.
        
        What to expect next:
        
        • You will receive an email with a link to start your self-paced, online job application.
        • Our hiring platform will guide you through a series of online "screening" assessments to check for basic job fit, job-related skills, and finally a few real-world job-specific assignments.
          Important! If you do not receive an email from us:
          
          • First, emails may take up to 15 minutes to send, refresh and check again.
          • Second, check your spam and junk folders for an email from Crossover.com, mark as "Not Spam" since you will receive other emails as well.
          • Third, we will send to whatever email account you indicated on the Apply form - by default, that is the email address you use as your LinkedIn username and it might be different than the one you have already checked.
          • If all else fails, just reset your password by visiting https://www.crossover.com/auth/reset-password if you already applied using LinkedIn EasyApply. Crossover Job Code: LJ-4779-US-Arizona-HeadOfMarketin.001
            

Keywords: Crossover for Work, Phoenix , Head Of Marketing, gt.school (Remote) - $200,000/year USD, Advertising , Phoenix, Arizona