Marketing CRM Analyst
Company: Leslie's
Location: Phoenix
Posted on: August 8, 2022
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Job Description:
Our number one priority is the health and safety of our
associates and their families, our partners, our communities and
our customers. Proof of COVID-19 vaccination is required for
employment. If you are unable to be vaccinated for medical reasons
or sincerely-held religious beliefs, we will consider requests for
reasonable accommodation consistent with our policy, and where we
are able to provide such accommodations without undue hardship to
the company pursuant to applicable law. Job Scope:
Leslie's is the market leader in pool supplies and we have big
growth goals. Marketing has a big role in driving that
growth. We are in the process of modernizing our marketing and
customer analytics capabilities. We are looking
for a CRM Analyst to join us on that journey. If you appreciate the
challenge of analyzing customer journey, driving
results, and building new capabilities, this is a unique
opportunity. The CRM Analyst will serve as a key member of the
Leslie's Marketing team playing in significant role in
insights,
marketing efforts and business strategy. Essential Functions: ---
Manage a cross-brand/cross-channel customer file ensuring accuracy
and up to date reporting--- Work with CRM Manager and Analytics
Team to identify different customer profiles and segments, and
carry out the optimization of CRM/marketing activities across those
groups.--- Work with team to deliver insights and data-driven
campaign and journey recommendations--- Develop CRM activities to
drive customer loyalty and engagement--- Identify and analyze key
trends and factors that influence behavior and value--- Initiate
analysis and efforts that will generate insight or efforts that
will add value to the customer
relationship--- Work with Analytics Team to conduct assessment of
current programs and promotions to determine
efficiency and profitability--- Serve as an owner of customer
database with a responsibility for the maintenance and management
of
customer data and integrity--- Provide timely and insightful
reporting of KPIs--- Collaborate with Analytics/marketers on
modeling and analysis of tactics/campaigns to determine the
best
mix of channels and messaging--- Partner with cross functional
stakeholders to develop and execute campaigns that optimize
customer
loyalty and lifetime value--- Develop models to predict customer
response rate, frequency and lifetime value--- Develop, identify,
recommend, and implement improvements to CRM processes Essential
Competencies:
Data Mining & Analytical Skills : Advanced understanding of SQL
with the ability to develop complex from-scratch
queries. Should understand retrieval of large data sets and the
analytical activities required to validate findings and
present impactful recommendations. Knowledge of R and Python
preferred. Technical Expertise : Experience working with large
relational databases. Ability to communicate effectively with
technical personnel, including programmers and analysts. Basic
knowledge of programming logic and database
design. Ability to fully understand table structure, table
relationships, etc. Experience with creation and production
of both static and dynamic reports. Experience with visualization
tools Tableau or Power BI preferred. Project Management Skills :
Manage post campaign analytics and other data related components of
marketing
projects. The ability to manage multiple projects and deliver
results in a timely manner.
Communication Skills: Ability to effectively communicate analytical
findings and goals of analytical projects.
Serve as key BI and IT liaison. Establish effective field and
corporate communications regarding campaign
reporting. Leadership and Teamwork : Require the ability to
give/take clear and consistent instructions
Problem Solving and Decision-Making: Excellent problem solving and
decision-making skills to identify risks,
provide market insights, and draw valid conclusions from findings
using available data. Qualifications: --- A bachelors or equivalent
in Computer Science, Statistics, Math or related field
preferred.--- 3+ years of relevant CRM, Statistics, Consulting,
Marketing Analytics, Data Engineering or Data Science
experience, preferably in related areas such as customer analytics,
marketing campaign analysis, CRM analysis
or other marketing areas. Knowledge of the cross-channel and
cross-platform marketing and media landscape
and experience evolving analytics and measurement capabilities
strongly preferred.--- Experience with statistical languages (SQL
required, R/Python preferred) to retrieve/interpret large data
sets.--- High Computer Proficiency (Access, Excel, Word) and
experience with enterprise / POS systems.--- Experience with
synthesizing large scale data sets to generate insights and
recommendations--- Strong problem-solving skills, ability to
structure problems into an analytics plan--- Track record of using
data and insights to drive change and implement new initiatives---
Strong communication skills, ability to clearly articulate insights
to a wide range of audiences.--- Strong organization skills and
ability to manage multiple projects and work with multiple business
partners.--- Knowledge of the cross-channel and cross-platform
marketing and media landscape and experience evolving
analytics and measurement capabilities strongly preferred.---
Knowledge of machine learning modeling techniques and capabilities
We offer our employees competitive compensation , extensive paid
training, comprehensive and flexible suite of benefits package,
401K with company match, team member discounts, rewards for top
performers, and most importantly career advancement opportunities.
Leslie's recognizes a critical component to our continued success
is our people .Leslie's is committed to developing and fostering a
culture of diversity and inclusion within our company and the
communities we serve. A key aspect of building a great team is
valuing ideas from many viewpoints, which is why we place a
priority on identifying and hiring talented individuals from all
backgrounds and perspectives.
Keywords: Leslie's, Phoenix , Marketing CRM Analyst, Advertising , Phoenix, Arizona
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