Creative Services Manager (Graphic Designer)

Company: Girls Scouts - Arizona Cactus Pine Council
Location: Phoenix
Posted on: June 25, 2022

Job Description:

Position SummaryServing on the Marketing/Communications Team, the Creative Services Manager is responsible for ensuring brand compliance and managing and executing the visual and technical elements of Girl Scouts marketing and communications operations. This person must have creative expertise and technical competencies to provide on-brand, consistent, and functionally sound Girl Scout experiences across all mediums and materials-from design and printing to email and website development and maintenance.Reports to: Sr. Director, Marketing/Communications FLSA Status: Regular full-time, exempt Essential FunctionsSupport regional brand reputation responsibilities of the council's Marcom Team Brand visuals and creative lead - advise proper branding implementation to maintain brand visual standards outlined by GSUSA.Remain current with and an expert resource on GSUSA brand guidelines and Marcom materials. Participate in GSUSA webinars and proactively leverage available resources.Play an integral role in maintaining brand standards, updates, materials: support training and coaching of team members and other staff and partners.Review, edit, and provide solutions for all visual creative, graphics, co-branding, logo requests, etc., created by team members, staff, partners, volunteers.Report trademark, copyright, and IP infringement to GSUSA legal as identified and appropriate. Marcom project management Provide insight and support strategic planning and project timelines in line with council objectives and priorities.Review, assign, deliver and maintain the status of requested projects through the council's Freshdesk ticket system/project queue.Ensure projects are developed, approved, and evaluated on time and in budget. Manage design and print operations for the council Produce a multitude of print and digital projects. This includes creation, layout, sizing, revisions, and edits for print and digital ads, flyers, brochures, patches, presentations, magazines, manuals, catalogs, emails, social media graphics, merchandise, signage/posters/banners, direct mail pieces, props, etc. Approx. 40-75 new projects each month.Review & assign print projects for the most efficient production. Oversee business services' in-house support. Work closely with vendors to prepare printing specifications, obtain bids, and contract large projects. Web Management - develop, manage, and maintain the council website while working closely with and adhering to guidelines outlined by GSUSAOversee the functionality of the website, troubleshoot problems, and engage appropriate technical support as needed.Evaluate and manage website performance, including search engine optimization. Design web pages and incorporate third-party functionalities as needed (widgets, maps, etc.)Develop, optimize, customize, and update website content as requested. Email Development and Management - design, produce, test, troubleshoot email campaigns Produce council emails, including ongoing member communications and timely email marketing initiatives.Leverage sophisticated software to maximize efforts and ROI. Includes but is not limited to testing content components, personalization and targeting, automated emails, developing series based on customer interactions, etc. Database management and pulling data, cross-referencing, importing, and maintaining subscriber attributes.Stay up to date with regulated email marketing and ensures compliance/protects council's IP address and status. Collaborate with Marcom and Membership team members to strategize and implement email marketing and lead nurturing campaigns in support of new member recruitment effortsUse Salesforce Marketing Cloud email functionalities, segmentation, lead scoring system. Provide input on the shared business process for lead and prospect management workflow.Design and develop all identified email nurture campaigns. Segment lists and develops data extensions.Support reporting and optimization efforts. Prioritize teamwork/team spirit - support Marcom Team and its cross-functional planning and relationship buildingAttend team and cross-functional meetings as assigned. Collaborate with team and other staff on new ideas, directions, and venues for marketing and communications overall.Provide technical-A/V and presentation staffing support- for key council events.Monitoring, measurement, and reporting is a key follow-through on all assigned initiatives. Work with team to analyze and report back to internal and external partners. Critical Culture CompetenciesLearning/growth mindset - possess a love of learning, a desire to adapt to new technologies, and develop skills and abilities through dedication and hard work. Creativity and an eye for design - can enthusiastically ideate and create.Attention to detail - an exceptional eye for ensuring final projects and tasks are flawless.Organization & planning - Strong ability to prioritize, successfully manage multiple projects and meet all deadlines with a high level of quality and attention to detail.Problem-solving skills - ability to quickly understand and absorb new information.Resourceful and shows initiative - collaborate, continuously improve skills, and broadens experience. Attention to communication - the ability to ensure information is shared to keep others informed. Strong client service skills.Function well independently and in a team environment. Strong work ethic - possess a willingness to work hard and stay on top of responsibilities. Comfortable with setting priorities and working in a fast-paced environment. The entire team knows you will do what you commit to and what is asked of you. Requirements and Qualifications5+ years of creative professional experience, including 2+ years of design experience, and 2+ years of web management or development and email marketing or development experience, with a B. A. in related field. Must include a portfolio and/or functioning examples of work that demonstrate graphic design, web, and email skills.Adaptable to specific brand and editorial guidelines. Experience with regional or higher brand management responsibilities, including training, reviewing work, and advising others to maintain standards.Highly proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop), Microsoft Office Suite (Word, Excel, Outlook, PowerPoint) in a PC environment.Proficient with website management - including web design and development and managing content and updates through a content management system, preferably Adobe Experience Manager (AEM). Willingness to quickly learn a new system if needed.Proficient with data management and email systems, preferably Salesforce and Marketing Cloud. Willingness to quickly learn a new system if needed.Understand UX and proficient with HTML and other relevant web and email design coding languages.Experience with project management systems, preferably Freshdesk.Social media experience - a firm grasp of available tools and platforms in the social media space, with experience designing for and utilizing said channels in a business setting. Comfortable managing a project from brief to concept to polished deliverable.Ability to communicate in a professional manner, both verbally and in writing. Must be aligned with Diversity, Equity, Inclusion and Racial Justice (DEIRJ) values, culturally sensitive, and effectively convey the council's message among diverse communities, including non-native speakers of English.Perform other duties as assigned. Desired Knowledge, Skills and AbilitiesStrong grammar skills and proofing ability.Bilingual, Spanish a plus.Knowledge of, or willingness to learn, the Girl Scout program. Enthusiasm for the mission of GSACPC and the community we serve. Willingness to fully participate in staff development opportunities.Behavior consistent with the core competencies, core values, and beliefs of the organization. Physical AbilitiesAble to lift 25+ lbs., sit at a computer for three consecutive hours, stand for 2+ hours/day, climb stairs daily.Able to work evenings and weekends, when necessary.Valid AZ driver's license.PI182648255

Keywords: Girls Scouts - Arizona Cactus Pine Council, Phoenix , Creative Services Manager (Graphic Designer), Advertising , Phoenix, Arizona