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REMOTE Media Planner

Company: Synergy Interactive
Location: Phoenix
Posted on: January 16, 2022

Job Description:

Our client is seeking a Media Planner/Strategist would be responsible for executing day-to-day digital media planning/buying and client service activities associated with assigned accounts, with an emphasis on paid social management.
This person would be collaborate with the digital marketing team (Search, Analytics) to grow client relationships.
**Quick Interview Process**
Media Planning/Buying (emphasis on Paid Social)

  • Reviews client briefs and sets planning process in motion
  • Creates Request for Proposal (RFP) and develops consideration list of appropriate publishers/vendors
  • Reviews RFPs and filters/compiles most compelling proposals
  • Selects appropriate social platforms and campaign objectives based on client goals
  • Develops target segments to leverage based on client feedback
  • Develops presentation materials for client review and adapts/finalizes based on feedback
  • Ensures social tracking, audience building, and billing is setup prior to campaign launch
  • Works with Creative team on ad development to ensure creative is delivered to spec and supports media strategy
  • Works with Analytics and Ad Ops team for any tagging/reporting requirements
  • Assists with campaign reporting activities based on agreed upon cadence
  • Draws critical analysis from data and makes specific recommendations to optimize and improve campaign performance
  • Manages campaign execution from start to finish
  • Supports the needs of direct manager and Media SupervisorQualifications
    • Strong client and team leadership qualities
    • Strong organizational skills and project management ability
    • Experience in managing digital campaigns; strong analytical skills and understanding of KPI's for digital media
    • Experience planning and buying social campaigns
    • Experience working with all Social Media Platforms (Instagram, Twitter, Snapchat, etc.)
    • Knowledge of paid social landscape and the ever-changing ad products available
    • Google Analytics Certification is a plus
    • Bachelor's degree required
    • 2+ years of relevant experience needed

Keywords: Synergy Interactive, Phoenix , REMOTE Media Planner, Advertising , Phoenix, Arizona

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