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Marketing Automation/Email Specialist

Company: The Keller Group
Location: Phoenix
Posted on: January 16, 2022

Job Description:

The Keller Group is actively hiring a Marketing Automation/Email Specialist in the Greater Phoenix, Arizona area. Our client is experiencing growth and looking for an email specialist to join their robust digital marketing department. If you're looking for that next big opportunity to catapult your career by joining a fast-pace and innovative organization that truly values marketing as the back bone of any successful business, this just may be the job for you!
Primary Responsibilities as the Marketing Automation/Email Specialist:

  • Utilize aa variety of platforms such as Eloqua, Marketo, Pardot, Hubspot, etc. to manage email campaigns, generate and nurture leads, track and measure campaign performance, drive insights for optimization opportunities, and improve performance benchmarks.
  • QA and troubleshoots issues as needed
  • Work with digital marketing peers to implement inbound and outbound campaigns, including emails, landing pages, forms, A/B testing, segmentation, content, and reporting.
  • Maintain email database for lead generation and making adjustments as needed to target audiences (building and refining email list)
  • Ensure data cleanliness and integrity, list management, database optimization, data acquisition, and segmentation.
  • Maintain communication with stakeholders regarding project status, including project plans, issues, escalations, etc.
  • Assist in building workflows and campaigns for various marketing activities such as events, webinars, and email campaigns.
  • Manage email campaigns from creation to final deliverability. Reviews and has final sign-off on all emails, ensuring that they have met quality standards and deployed error free.
  • Optimize messages, subject lines, and design for high open and click rates.
    Qualifications needed for Marketing Automation/Email Specialist position:
    • B.A. in Marketing or related field of study in an Email Marketing/Marketing Automation focused position
    • 2-3 years of experience working in a fast-paced marketing department (ideally agency side)
    • Comfortable working in a fast-paced environment with frequent priority changes, strict deadlines, and standard for quality (MUST be detail-oriented).
    • Hands on experience working with Hubspot and/or Salesforce and Microsoft Excel
    • Hands-on experience and at least intermediate HTML/CSS skills
    • Interest in growing internally and taking on more responsibilities and getting exposure to a variety of marketing automation platforms and certifications, etc.
      Full benefits and many perks available!
      Please apply immediately if interested in the Marketing Automation/Email Specialist job opportunity in the Greater Phoenix, Arizona Area.

Keywords: The Keller Group, Phoenix , Marketing Automation/Email Specialist, Advertising , Phoenix, Arizona

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