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Social Media Manager

Company: Risas Dental and Braces
Location: Phoenix
Posted on: November 22, 2021

Job Description:

Founded in Phoenix in 2011, Risas Dental and Braces embraces a lifelong mission to change the way dentistry is offered in the United States. Risas was founded on the principle that proper oral health and treatment are essential to overall health, which is put to action by offering accessible, affordable, convenient, and bilingual dental care. Our goal is to think and speak a language that patients understand. The result is happier, healthier Patients, and better opportunities for our doctors and team members. We are looking for an experienced and creative Social Media Manager to join our team. This role will be responsible for planning, developing, and implementing our Social Media strategy to support and increase our online presence.

  • Develop effective social media strategies, campaigns, and content for 27+ Risas Dental and Braces and Risas Kids Dental locations, to increase awareness, drive engagement, and grow multiple, targeted audiences.
  • Manage and maintain Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube, Google My Business, and other social media platforms.
  • Track campaign effectiveness; provide ongoing analytics and reports, insights, and solutions for ways to increase impact.
  • Monitor, respond, and contribute to social media discussions. Engage with relevant brand mentions/tags from patients, and repurpose relevant UGC.
  • Serve as lead content creator and developer for social media; produce engaging copy, videos, graphics, and images.
  • Create and maintain internal and external relationships to gather information, story leads, and materials for social media posts, videos, blog posts, and print.
  • Seek out, develop and maintain relationships with influencers, patients, industry professionals, and partners who will advocate for our brand.
  • Create written and digital communication material, ensuring accuracy, consistent voice and tone, brand integrity, and adherence to communication strategies.
  • Write and edit copy for collateral and other multimedia communications as needed.
  • Stay up to date with industry trends (both marketing / social media industry and dental), including specific trends/news in all 5 of our markets (Phoenix, Tucson, Denver, San Antonio, and Las Vegas).
  • Serve as a social media administrator by managing user accounts and passwords, updates and upgrades, video uploads, and libraries.
  • Assist in executing advertising campaigns.
  • Will require work on some weekends and up to 25% travel to local Phoenix offices and other markets.
  • Other duties assigned or apparent.
    Qualities of an ideal candidate
    • Demonstrates a mix of creative and analytical thought processes.
    • Strong interpersonal, communication, and project management skills.
    • Demonstrated ability to analyze performance data and manage reporting tools.
    • Ability to multitask and identify prioritizations under tight deadlines in a fast-paced environment.
    • Understands business KPIs and translates digital metrics to drive business outcomes.
    • Ability to coordinate and work well in groups and individually.
    • Passionate about continual learning and applying what you have learned.
    • Creative and persuasive writing skills.
    • Detail-oriented and possess strong organizational skills.
    • Passion for storytelling.
      • Bachelor's degree in Marketing, Journalism, Public Relations, Advertising, Communications, English, or comparable relevant experience.
      • 5-7 years of experience managing brand social media, community management.
      • 3+ years professional work experience in paid social media with an emphasis on Facebook and Instagram.
      • Demonstrated experience and understanding of Facebook Business Manager, Social Media Ads, Google Analytics, and Canva.
      • Proficiency in social media publishing tools (Sprout Social*, Hootsuite, Buffer, etc).
      • Expert-level knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. Proven ability to proofread and copy edit.
      • Experience in developing and implementing social media plans and strategies.
      • Ability to speak, read, and write in fluent Spanish is a plus.
      • Proficiency in Facebook Business Manager, Google Analytics, and Canva.
      • Microsoft Office proficiency (Word, Excel, PowerPoint).
        Risas Dental and Braces offers a comprehensive benefits package including health and wellness benefits with FREE dental services, 401(k) with employer match, and many other ancillary benefits.
        Risas is an equal opportunity employer and values diversity at our company. The working environment is fun, dynamic, challenging, and rewarding with opportunities for professional development and career advancement. Join us in this work. Begin a career that is full of meaning and value.

Keywords: Risas Dental and Braces, Phoenix , Social Media Manager, Advertising , Phoenix, Arizona

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