Digital Marketing Specialist
Company: VincentBenjamin
Location: Phoenix
Posted on: February 25, 2021
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Job Description:
The ideal candidate will support multi-channel marketing
initiatives through strategy building, campaign execution, and
opportunity analysis.Digital Marketing Strategist Responsibilities*
Develop multi-channel digital marketing strategy plans inclusive of
email, social, web, and paid components* Develop email marketing
campaign strategies and collaborate with internal team members to
build within marketing automation tools to execute* Present
innovative digital strategies to peers, potential clients, and
existing clients* Working with account teams to create
campaign-specific goals by incorporating customer journeys and
segmentation modeling as inputs* Developing digital marketing
campaign testing strategies and reporting on the outcome* Use tools
such as Google Analytics, Facebook Insights, Marketing Automation
tools like Eloqua, Marketo and Salesforce Marketing Cloud, etc. to
export and analyze data* Execute effective decision-making by
retrieving and aggregating data from multiple sources and compiling
it into a digestible and actionable format.* Create reporting that
effectively tells the story of full-funnel marketing campaigns and
their business impact* Comfort using marketing automation tools to
perform deep-dives to find the root causes behind the variances of
key parameters on campaign results.* Aggregate and analyze large
datasets from multiple sources to highlight the impact of
marketings influence on business objectives (i.e. email engagement
data, paid search data, social data, web engagement, and behavioral
data)* Stay up-to-date on developments and trends in marketing
technology and marketing automation to provide innovative
strategies and use case recommendations to clientsDigital Marketing
Strategist Experience Requirements* Bachelors degree or higher in
advertising, marketing, business, data analytics, or a related
field* 3-5 years of marketing automation/digital marketing
experience in an agency environment, preferably with 1-2 years of
experience building strategies independently* Experience building
multi-channel campaign strategies that work together including
email, web, paid and social* Experience building digital strategies
that utilize personalization and dynamic content components*
Experience with Account-Based Marketing (ABM) and developing
strategies to meet those unique business objectives* Experience
working with clients to set full-funnel KPIs and developing reports
that match back to those benchmarks on an ongoing basis* Experience
developing email strategies with marketing automation platform
considerations in mind* Expert in Microsoft PowerPoint (role
requires most strategies to be built within ppt) and Excel (the
ability to analyze data within and use pivot tables)* Basic
understanding of technical SEO and the ability to use tools like
Screaming Frog to conduct website SEO analysis* The ability to work
with coworkers across cross-functional teams within the agency and
to lead out on projects independently* Sound communication and
facilitation skills to lead projects and positively influence
collaborators* Love of learning and the desire to embody a sense of
curiosity and innovation every dayNO C2C
Keywords: VincentBenjamin, Phoenix , Digital Marketing Specialist, Advertising , Phoenix, Arizona
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