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Senior Manager, Marketing Data Science

Company: Social Finance (SoFi)
Location: Phoenix
Posted on: November 20, 2023

Job Description:

Who we are:

Shape a brighter financial future with us.
Together with our members, we're changing the way people think about and interact with personal finance.
We're a next-generation fintech company using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we're at the forefront. We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The Role
We are seeking a leader for Consumer Targeting and Analytics to lead a team of Data Scientist and Analysts. In this role you will work closely with our product marketing leads for Consumer loan products, Credit Card, Bank, Invest and other business; and also media channel owners to measure, test and optimize our marketing performance. You will lead a team of data scientists who are (1) building and updating audience targeting strategies, (2) building and implementing propensity models for direct mail and digital targeting and (3) designing/implementing experiments to measure specific marketing strategies. You will work closely with modelers on the team on machine learning models to drive targeting efficiency for Direct Mail, Email, Web/App, Affiliates, Addressable TV and Digital.
To be successful in this role, you need to have at least 10+ years of hands-on marketing analytics; campaign/strategy management and execution, preferably in financial services. You need to have experience building direct marketing propensity models with a proven track record in driving substantial improvements and in delivering top line business impact. You need to have 3+ years of people leadership experience.

What You'll Do

  • Build and lead a team of high-performing analysts and oversee their development, productivity, operational excellence, and business impact
  • Develop and execute comprehensive marketing plans and programs, both short and long range, to support marketing acquisition and revenue objectives; and must have extensive knowledge of pre-screen driven marketing campaigns
  • Research, analyze and monitor financial, technological, and demographic factors to identify marketing opportunities and minimize effects of competitive activity;
  • Plan and oversee advertising and promotion activities including online, electronic media, print, and direct mail;
  • Ensure effective control of marketing results, and take corrective action to guarantee that achievement of marketing objectives falls within designated budgets;
  • Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions;
  • Be a trusted advisor to our marketing team and leadership on what drives marketing performance, and provide guidance on how to accelerate our growth and impact on SoFi's long-term plan
  • Define and execute on a vision for the analytics team, making the difficult tradeoffs necessary to ensure on-time deliverables and high-quality work product where it will have the highest impact
  • Lead analytical efforts in an unstructured environment to identify key insight that can impact efficiency and scalability across the marketing team, including direct mail, digital, addressable/broadcast TV, and Brand
  • Lead development, implementation and continuous improvement of models and strategies
  • Apply statistical techniques to measure/attribute marketing performance and setup experiment design plans
  • Identify opportunities to improve marketing efficiency such as incrementality test
  • Cultivate strong partnerships with Product Marketing, Channel Owners, Business Units, Risk Management, and Finance. Deliver data-driven strategies to influence spend allocation by media channels and within channels. Provide thought leadership and hands-on analysis of media channel economics and profitability

    What You'll Need

    • M.B.A. or Master's or Ph.D. in Computer Science, Statistics, Operations Research, Engineering, Mathematics or a related quantitative field
    • At least 3 years of people leadership and management experience
    • 10+ years of professional experience in business analytics (consulting to external clients and/or internal business partners), with a focus on marketing, risk, business operations, or strategy
    • Deep understating of marketing measurement techniques including media mix optimization , multi-touch attribution and testing
    • Ability to coach analysts to translate data into actionable business recommendations and distill findings in a way that non-technical and non-marketing teammates will understand
    • Proven ability to prioritize between the short-term demands and long-term needs of an acquisition organization
    • Track record of delivering impact. Can both develop but also help implement solutions to ambitious problems
    • Programming skills in Python and/or R are a plus
    • Strong knowledge of databases and related languages/tools such as SQL, NoSQL, Hive, etc
    • Ability to work in a dynamic, cross-functional environment, with a strong attention to detail
    • Effective communication skills and ability to explain complex models in simple terms
    • Strong relationship-building and collaborative skills

      Compensation and Benefits
      The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate's experience, skills, and location.

      To view all of our comprehensiveand competitivebenefits, visit ourpage!
      SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
      Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

      SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email
      Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
      Internal Employees
      If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

Keywords: Social Finance (SoFi), Phoenix , Senior Manager, Marketing Data Science, Accounting, Auditing , Phoenix, Arizona

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